The Safer Nicotine Summit

A century ago, the automobile reshaped how the world moves. Today, smoke-free nicotine products promise an equally profound shift—this time in public-health innovation. From early e-cigarettes to modern nicotine pouches, each new delivery system is markedly safer than combustible cigarettes.

Yet, just as these technologies become more effective, regulators worldwide are under pressure to restrict—or even ban—them, while conventional cigarettes remain widely available. Canada is no exception.

Here, safer nicotine products face a confusing patchwork of rules, punitive taxes, and regulations that treat them as though they were cigarettes themselves. This de-facto prohibition denies people who smoke—or anyone who uses nicotine—access to alternatives that could dramatically improve their health and quality of life.

Change is overdue.

The Safer Nicotine Summit is a step in the right direction. By bringing scientists, policymakers, businesses, and consumers together, the summit aims to craft a pragmatic, evidence-based framework: the Safer Nicotine Act.

As the adage reminds us, “Nothing about us, without us.” Now more than ever, every stakeholder must have a seat at the table

A balanced roster of scientists, health leaders, economists, policy analysts, and consumer champions – full lineup drops summer 2025.