48,000 Canadians died in 2021 of tobacco-related illnesses.

0 Canadians died of vaping.

Everyday approximately 130 Canadians dies from smoking. The old way of thinking is that smokers have two choices. They can quit, or they can die.

We believe there is an alternative.

Vaping is 95 percent less harmful than smoking (Public Health England). If every Canadian smoker switched to vapour products, cases of lung cancer, COPD and oral cancers would plummet. 


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