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We wanted to ask Health Canada questions about pouches. So we did what we usually did, asked those questions! Take a read of the email we sent on Thursday, September 17, 2026 —–  Dear Health Canada, Hi, it’s Maria Papaioannoy from Rights4Vapers (R4V). I hope whoever is reading this email is having a wonderful day.

It began with an RV, a camera, and a cross-country mission to answer a simple question: what does Canada’s nicotine pouch market actually look like two years after the federal government restricted legal sales to pharmacies? The team from Rights4Vapers (R4V), a safer-nicotine advocacy group, expected to find a market constrained by regulation. What they

I have been travelling across Canada to take a real look at the illegal nicotine pouch market. The journey started in Montreal, and over the course of the week, we landed in Saskatchewan. Every province is different. Some are brazen (like Ontario). Manitoba has too much demand to keep up with supply. And, in Saskatchewan,