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Canada’s Pouch Policy: A Masterclass in Creating a Black Market

It began with an RV, a camera, and a cross-country mission to answer a simple question: what does Canada’s nicotine pouch market actually look like two years after the federal government restricted legal sales to pharmacies? The team from Rights4Vapers (R4V), a safer-nicotine advocacy group, expected to find a market constrained by regulation. What they

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A cross-country road trip uncovered a booming illicit nicotine pouch market

Health Canada denies that the 2024 ministerial order has contributed to the growth of the black market for nicotine pouches. OTTAWA — A nicotine users’ rights group is calling on Ottawa to loosen restrictions on nicotine pouches, after uncovering a booming illicit market in a cross-country road trip. Members of Rights 4 Vapers purchased 148 illegal

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R4V went looking for illegal nicotine pouches across Canada and found a market created by bad public policy.

Two years after Ottawa restricted legal nicotine pouches to pharmacies, ten-day road trip finds a rampant illegal market. TORONTO, Aug. 24, 2026 /CNW/ — After ten days on the road, thousands of kilometres and stops in communities from Montreal to Edmonton, the Rights4Vapers (R4V) team has reached a clear conclusion: restricting legal nicotine pouches to pharmacies has not made

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An Open Letter to Marjorie Michel

Dear Minister Michel, We are writing to you not as advocates, not as Canadians with an agenda, but as human beings speaking to another human being. Because at the heart of this conversation, that’s what this is really about. Real Canadians. You are one of the millions of Canadians who smoke. We and the others

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