Day 4 took us from Timmins to Terrace Bay, through long stretches of Northern Ontario where towns and services can be few and far between. Yet when we stopped, cigarettes were easy to find—and so were illicit nicotine pouches. Finding a pharmacy that actually carried the legal, regulated pouches? That was much harder.

It left us with a simple question: If adults can easily buy cigarettes, why are we making it so difficult to access a regulated alternative? That’s why we’re on the road, asking questions and pushing for one goal: UnlockThePouch.ca.