It began with an RV, a camera, and a cross-country mission to answer a simple question: what does Canada’s nicotine pouch market actually look like two years after the federal government restricted legal sales to pharmacies? The team from Rights4Vapers (R4V), a safer-nicotine advocacy group, expected to find a market constrained by regulation. What they found was a market unleashed.
Canada’s Pouch Policy: A Masterclass in Creating a Black Market
