Canada’s largest consumer movement advocating for safer nicotine products.

Rights 4 Vapers is a movement dedicated to advancing evidence-based regulations on vaping. We are an informal collection of committed volunteers who believe that vapers deserve to make an informed choice. We are guided by unpaid academic advisors.

Rights 4 Vapers (R4V) is a consumer advocacy organization that supports access to all safer nicotine products for adults who smoke.

That’s why we launched UnlockThePouch.ca — a grassroots campaign that makes it easy for Canadians to send a personalized letter directly to the Minister of Health. We believe adults deserve access to a full range of lower-risk alternatives, including nicotine pouches, and that the voices of consumers should be part of the conversation.

In just a few minutes, Canadians can share their experiences and help advocate for greater access, choice, and harm reduction options across Canada.

An Open Letter to Marjorie Michel

We are writing to you not as advocates, not as Canadians with an agenda, but as human beings speaking to another human being. Because at the heart of this conversation, that’s what this is really about. Real Canadians. 

You are one of the millions of Canadians who smoke. We and the others that use safer nicotine products, do not, and would never judge you for that. 

R4V went looking for illegal nicotine pouches across Canada and found a market created by bad public policy.

Two years after Ottawa restricted legal nicotine pouches to pharmacies, ten-day road trip finds a rampant illegal market. TORONTO, Aug. 24, 2026 /CNW/ — After ten days on the road, thousands of kilometres and stops in communities from Montreal to Edmonton, the Rights4Vapers (R4V) team has reached a clear conclusion: restricting legal nicotine pouches to pharmacies has not made

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An Open Letter to Marjorie Michel

Dear Minister Michel, We are writing to you not as advocates, not as Canadians with an agenda, but as human beings speaking to another human being. Because at the heart of this conversation, that’s what this is really about. Real Canadians. You are one of the millions of Canadians who smoke. We and the others

Read More »
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