Canada’s largest consumer movement advocating for safer nicotine products.

Rights 4 Vapers is a movement dedicated to advancing evidence-based regulations on vaping. We are an informal collection of committed volunteers who believe that vapers deserve to make an informed choice. We are guided by unpaid academic advisors.

Rights 4 Vapers (R4V) is a consumer advocacy organization that supports access to all safer nicotine products for adults who smoke.

That’s why we launched UnlockThePouch.ca — a grassroots campaign that makes it easy for Canadians to send a personalized letter directly to the Minister of Health. We believe adults deserve access to a full range of lower-risk alternatives, including nicotine pouches, and that the voices of consumers should be part of the conversation.

In just a few minutes, Canadians can share their experiences and help advocate for greater access, choice, and harm reduction options across Canada.

An Open Letter to Marjorie Michel

We are writing to you not as advocates, not as Canadians with an agenda, but as human beings speaking to another human being. Because at the heart of this conversation, that’s what this is really about. Real Canadians. 

You are one of the millions of Canadians who smoke. We and the others that use safer nicotine products, do not, and would never judge you for that. 

Canada’s Pouch Policy: A Masterclass in Creating a Black Market

It began with an RV, a camera, and a cross-country mission to answer a simple question: what does Canada’s nicotine pouch market actually look like two years after the federal government restricted legal sales to pharmacies? The team from Rights4Vapers (R4V), a safer-nicotine advocacy group, expected to find a market constrained by regulation. What they

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A cross-country road trip uncovered a booming illicit nicotine pouch market

Health Canada denies that the 2024 ministerial order has contributed to the growth of the black market for nicotine pouches. OTTAWA — A nicotine users’ rights group is calling on Ottawa to loosen restrictions on nicotine pouches, after uncovering a booming illicit market in a cross-country road trip. Members of Rights 4 Vapers purchased 148 illegal

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