Response to New Brunswick Proposed Flavour Ban



Toronto, Ontario – November 19, 2020 – Rights4Vapers, Canada’s leading vaping consumers rights’ group, has issued the following statement regarding New Brunswick MLA, Jean-Claude D’Amour’s, private member bill that would ban all flavours of vapour products other than tobacco flavour.

“Mr. D’Amour is misguided in his attempt to further regulate vapour products by banning flavours and leaving only tobacco flavoured products on the market. I would like to explain the real-world consequences of such an action,” said Maria Papaioannoy, a spokesperson for Rights4Vapers. “When a smoker makes the decision to move to vaping, they want to get as far away as possible from the taste of tobacco. In our survey of over 5,000 Canadian vapers, only about 16 percent start vaping with tobacco flavours and even fewer continue using tobacco flavours (seven percent).”

“A variety of flavoured vaping products is critical to help smokers quit. Isn’t that what we all want?” continued Ms. Papaioannoy. “Legislators just have to look next door to Nova Scotia to see what can happen as a result of banning flavoured vapour products: sales of cigarettes go up and vapers are pushed back to smoking.”

“We urge the Government of New Brunswick to reject this Bill and look for ways to help smokers move to vapour products – a less harmful alternative to cigarettes and a proven solution for smokers looking to quit. We would be happy to share our data with any legislator who wishes to learn more about vaping.”


Rights4Vapers is a movement dedicated to advancing evidence-based regulations on vaping. We are an informal collection of committed volunteers who believe that vapers deserve to make an informed choice. We are guided by unpaid academic advisors.

Scroll to Top